Archive for the 'Strategy' Category

FREE Marketing Tactics

Published
by
Dr Marc Dussault
on December 9, 2008
in Recession-Proofing, Reduce Costs, Sales and Strategy
. 1 Comment

Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics…

  1. They post signs in places where there is high visibility and no cost:
  2. In front of their own business
  3. In front of neighboring businesses
  4. Train and Bus stations
  5. School offices
  6. Senior recreational facilities and retirement homes
  7. College dormitories — in the community area, hallways and bathrooms
  8. School Clubs
  9. Churches
  10. Other local community clubs and organizations
  11. Apartment buildings — in laundry rooms and bulletin boards
  12. Community activity centers
  13. Grocery stores - local corner stores are the best
  14. Shopping malls - Local strip malls are ideal for the niche marketer
  15. Car washes
  16. Laundromats
  17. Condominium complex party centers
  18. Hotel and motel lobbies
  19. Utility poles - check council ordinance to make sure you’re ‘allowed’ to do this one
  20. Counters of public places
  21. Meeting convention centers and rooms
  22. Construction walls
  23. Libraries
  24. Union halls
  25. Chambers of commerce
  26. Medical or professional offices
  27. Roller rinks and bowling alleys
  28. Waiting rooms at auto repair and tire shops
  29. Liquor and convenience stores
  30. Company bulletin boards of friends and family
  31. Tourist information centers
  32. Highway rest stops
  33. Factories
  34. Their cars — featuring a compelling sign, parked in a conspicuous place
  35. On the fences outside a construction site
  36. College and high school newspapers and yearbooks (might not be free, but are ‘almost free’)
  37. Classified services on the World Wide Web — many are free
  38. Classified services on commercial online services — many are free
  39. Local entertainment and tourist magazines
  40. Community group and association newsletters
  41. Small, local newspapers
  42. Chamber of Commerce publications
  43. Radio talk shows — by appearing as a guest or calling in (I did this, and created a product with the recording = $$$!)
  44. A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, “From here it looks like you could use some new underwear.”
  45. Project your brand or USP at night onto the side of a building.
  46. On your voice-mail message, but please keep it brief!

There you go - FREE Marketing Tips to get your business going and growing — Exponentially!

Onward and upward!
Marc

P.S.

Other FREE Marketing Strategies and Tactics include:

  1. Send me a case study example and I’ll publish a blog post and put you and your business in front of thousands for FREE
  2. Ask for referrals from your existing clients
  3. Go to my Internet Mastery Blog to see FREE Internet strategies!
  4. Add your ideas as a comment on this blog!

This list was compiled from an e-mail I received from the original Guerrilla Marketer - Jay Conrad Levinson. If you haven’t read any of his books - get your hands on at least one of them over the holidays… They are a MUST read!

Life’s not fair, guess what? Neither is business!

Published
by
Dr Marc Dussault
on October 22, 2008
in Recession-Proofing and Strategy
. 1 Comment

Today’s post is about what separates Champions from Challengers, Challengers from Competitors, Competitors from Participants and finally Participants from Spectators.

I am currently competing at the World Master’s Squash Championships in Christchurch, New Zealand and chronicling my exploits on my Personal Mastery Blog.

Yesterday’s post discussed the ‘Kryptonite’ phenomenon in sufficient detail that I won’t repeat it here, but there is one additional distinction that I didn’t quite articulate sufficiently that has more to do with business than squash so I will post it here.

You have to be MUCH better to beat a lesser competitor when that competitor is a ’scrappy’ hacker style player. Let me be crystal clear with the squash analogy first - if an unorthodox player wins, he wins.

That’s how the game is played. All points count. Elegant masterful winners as well as off-the-racquet-frame spinning shots that die 1″ above the tin. If you’ve played competitive squash, you know what I’m talking about. The funny grip, the two-foot stance facing the front wall, the inside-out boasts from the weirdest angles…

In business it’s exactly the same - the ’scrappy’ competitor may win a client today, tomorrow and the next day after that, but if you stay the course and improve, you WILL get to the point where you can dictate terms and conditions and set the rules for you to win.

In academic circles, it’s called the ‘terminal degree’ - no, not the degree that kills you (even though it might feel that way!), but the LAST DEGREE you end up with.

There is a similar, but quite different concept in corporate development called the Peter Principle which is not quite where I’m headed with today’s distinction.

THE GOOD NEWS: Every competitor has a point where his/her ’scrappy’ skills won’t take them any further. Most people don’t realise this is the case, but if YOU DO, you can use that and leverage it to YOUR ADVANTAGE.

THE BAD NEWS: You have to be a LOT better to overcome the ’scrappiness’. You can’t just be a little better, you have to be a LOT better.

Case in point - I played a match today that I lost BECAUSE I couldn’t put enough pressure to PROHIBIT my opponent from using his unorthodox shots. I was the BETTER PLAYER TECHNICALLY - but he had a weapon that I couldn’t neutralise.

I wasn’t better enough. Even though that is poor grammar, I’m sure you understand.

With your sales, marketing and product/service delivery, you have to be MUCH BETTER to become the DOMINANT PLAYER in your ’space’ - whatever that may be.

The more specific you are about your niche, the easier it is for you to develop the necessary skills to be ‘better enough’…

There you go - another distinction that if you think about it and APPLY IT can have a dramatic influence on your results as you continue to push…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

A recession is the ’scrappiest’ business cycle there is. Everyone is scrambling to make ends meet, desperation and fear take over pretty quickly.

If you want to know my thoughts on what to do in a recession or what to do to recession-proof your business, click on the hyperlinks. I produced a $17 video that explains it 42 minutes.

Your competitors won’t know what hit them if you do what I suggest in the video!

Get Better Business Results THIS year - Gavin did it, so can you!

Published
by
Dr Marc Dussault
on August 5, 2008
in Business Growth, Case Study, Do Stuff, Exponential Mindset, Pre-eminence and Strategy
. 0 Comments

Gavin Buckett’s Case Study will motivate you to get off your butt and ‘do stuff.

Click here to download Gavin Buckett’s Case Study now.

It’s good something for everyone - if you’re looking to get the BEST RESULTS with the LEAST amount of EFFORT.

Onward and upward!
Marc

P.S.
If you’re still keen to consider coming to the 2008 Exponential Internet & Business Building Bootcamp, our LAST SERIES of bootcamp previews are this week in Sydney, Brisbane and Melbourne.

I’d love to see you there.

To contact Gavin, go to his site at www.AGBSolutions.com.au.

Dr Jan’s Exponential Sex 101

Published
by
Dr Marc Dussault
on June 1, 2008
in Exponential Mindset, Pre-eminence and Strategy
. 0 Comments

Australia’s very own “Dr Jan” calls it like it is.

Dr Janet Hall is an Exponential Marketing Bootcamp Graduate who eat, breathes and (literally) sleeps exponential strategies.

I am on her subscription e-mail list and I am amazed at her ability to deal with such a delicate subject in such a professional manner.

I am also impressed at her deployment and implementation of the Exponential Mindset™ and strategies. For example in this month’s edition of her e-mail subscription, she mentions two articles by a prominent American Sex Therapist “Top 10 Sex Mistakes Women Make” and “Top 10 Sex Mistakes Men Make”.

That rebuttal (excuse the intended pun) creates interest and Dr Hall responds with her own “Sex Tips for Aussie Blokes” in the same publication as well as in her e-mail subscription.

I have attached them here for your enjoyment and evaluation.

Dr Janet Hall’s Original E-mail

Dr Janet Hall’s Article Sex Tips For Aussie Blokes

Article: Top 10 Sex Mistakes WOMEN Make

Article: Top 10 Sex Mistakes MEN Make

Dr Hall has deployed several exponential marketing strategies, each compounding the RESULT and INFLUENCE she gains.

Here are some of the outstanding strategies she uses:

Pacing and leading
Future pacing
Preeminence
Influence, authority and credibility
JV and H-B Partnerships
Creating Value
Front and back-end strategies
Professional branding
Multiple Rivers Of Revenue™
Exponential Internet Strategies
Differentiation
Endorsements
1% Percent Improvement
Educating the client
Informing the client
Pathways To Profits™
Killer Kopywriting and Headlines
Long Copy Sells
Referrals
Antimimeticisomorphism
Testing
Core Story
Entertaining Story Telling
Strategy combined with tactics
Adaptation to Dr Dussault’s Demographic Descriptors™

If you’d like to learn more about these Exponential Marketing Strategies so you too can grow your business exponentially, please go to
www.MarcDussault.com or www.EmpowernetBusinessMastery.com.au

For help to exponentially improve your sex life, contact Dr Janet Hall at
www.DrJanetHall.com.au

Life is to be lived to its fullest. Enjoy and have fun as you keep pushing…

Onward and upward!
Marc

P.S.
There was no pun intended, but I have to admit it’s kind of funny.

There is nothing funny about sex problems, challenges and hang-ups. Dr Janet Hall is a true professional. She is devoted to helping you have your breakthroughs either through personal consultations or if you’re a little timid and shy via her online therapies that can be found at http://www.sextherapycourses.com/

She espouses the Exponential Mindset™ by making it easy for you to buy and deal with her. I hope you learn from this exemplary case and apply some of these strategies to your business.

Life’s too short to be too serious.

Here is an excerpt from my Wizard’s Wisecracks™ that you can receive for FREE by clicking here.

——— Wizard’s Wisecracks™ Excerpt ————

Isn’t it funny how we are so precocious with gender labeling of
humans, but yet in some languages it’s a major ordeal to give a
gender to inanimate objects?

Is it me or is this just a little too complicated?

Have fun debating this one with your spouse and/or colleagues.

A French teacher was explaining to her college class that in French, unlike English, nouns are designated as either masculine or feminine. House is feminine: la maison. Pencil is masculine: le crayon.


A student asked, ‘What gender is computer?’

Instead of giving the answer, the teacher split the class into two groups - male and female - and asked them to decide for themselves whether computer should be a masculine or a feminine noun. Each group was asked to give four reasons for their recommendation.

The men’s group decided that computer should definitely be the feminine gender (la computer) because:

1. No one but their creator understands their internal logic;

2. That native language they use to communicate with other computers is incomprehensible to everyone else;

3. Even the smallest mistakes are stored in long-term memory for possible later review; and

4. As soon as you make a commitment to one, you find yourself spending half your pay packet on accessories for it.

The women’s group, however, concluded that computer should be masculine (le computer) because:

1. In order to do anything with them, you have to turn them on;

2. They have a lot of data but still can’t think for themselves;

3. They are supposed to help you solve problems, but half the time they are the problem; and

4. As soon as you commit to one, you realise that if you had waited a little longer, you could have gotten a better model.

Onward and upward!
Marc

P.S.
Who do you think won? The men or the women…

Yeah. I’ll leave that one alone for today.

How a photographer converts garage junk into $100,000

Published
by
Dr Marc Dussault
on May 6, 2008
in Business Growth, General and Strategy
. 0 Comments

Today’s post is the third of a series of three conversations I had with Max Ucherek, photographer extraordinaire.

It reveals how he can take boxes that have cluttered his garage for the past 20 years and turn them into $100,000.

It’s a mind-blowing example of the Exponential Mindset in action.

Click here to access the audio recording now.

Onward and upward!
Marc

P.S.
Stay tuned for exciting news and updates coming up. If you are not subscribed to this blog, don’t miss a beat and please do it now by clicking here.

Max Ucherek shares his insights on premature evaluations

Published
by
Dr Marc Dussault
on April 27, 2008
in General and Strategy
. 0 Comments

I hope you enjoyed last week’s post when Max Ucherek and I sat down for a coffee on a Sunday morning.

This second instalment highlights the DRAMATIC changes the photographic industry is going through and will reveal several strategic insights that will help you deal with dramatic change in YOUR industry.

Max’s passion is overwhelming as is his ability to state his metrics, such as; he’s taken over 1 million photos at events including 1,600 weddings over the past 20 years.

This is all about Exponential Thinking, see the world from a different perspective.

Enjoy!

Onward and upward!
Marc

P.S.
We discuss what has to happen to be the ‘Last Man Standing’…

How to differentiate yourself to bullet proof your business and career…

Reinventing your product offering as the quicksand shifts beneath your feet…

Get yourself a cuppa and a notebook.

Max Ucherek shares his insights on premature evaluations 2 of 3Max Ucherek shares his insights on premature evaluations 2 of 3

Master archer explains how a sniper taught him how to shoot people WHEN they smile

Published
by
Dr Marc Dussault
on April 22, 2008
in Business Growth, Exponential Mindset and Strategy
. 0 Comments

Intrigued?

I thought that headline would captivate your attention.

Max Ucherek and I had breakfast on Sunday morning and our quick chat extended into a 3-part discussion that I thought you’d want to listen to.

If you are in a highly competitive industry that has undergone dramatic change in the past 5 to 10 years, realise that your clients just don’t value quality anymore like they used to and have started to take you for granted, you’ll want to listen to this series, especially the first part of the 3-part series.

AUDIO Interview with Max Ucherek

Max Ucherek is an awesome photographer and his ability to articulate what has been going on in his industry is captivating, revealing and priceless for any entrepreneur who feels just a little overwhelmed by the rate of change that’s prevalent today.

We discuss stuff like PREMATURE EVALUATIONS and cognitive jumps… Fun stuff on a Sunday morning!

Enjoy this coffee break discussion with our compliments.

Onward and upward!
Marc

P.S.
If you want to know more about what Max does, you can Google him or just go to click here!

You’ll start to see many of Max’s shots on our blog and website soon… They are magnificent!