I have two MindMap Case Studies. A Mindmap Case Study on Marketing and MindMap Case Study on MasterMind Groups.

If you haven’t used NovaMind to do your Mindmapping, you’re really missing out on a great productivity tool…

Go on and download the FREE version now.

What can I say, what a year it has been… riding the wildest roller coaster we’ve ever seen!

This is a time for reflection, introspection and yes a little bit of self analysis.

I highly recommend you write it in your journal so you have your key distinctions, insights and ideas for years to come. Of course you know to be creative, outrageous and ‘colour outside the lines’!!!

Once you’ve sat on the proverbial couch and reflected on the past, it’s then time to look to the future that awaits you… 2009.

2009 is the opportunity of a lifetime with chaos reigning everywhere, creating boundless opportunities out of thin air for all of us to leverage - exponentially. In big bites or tiny morsels, depending on your appetite for growth and expansion.

2009 is YOUR year, when all the investments of the past come together, as a ‘mind meld’ that combines your learnings to give you breakthrough after breakthrough just when you need one.

2009 is THE year when you start to TAKE ACTION, in both big and small doses because you know it’s time for you to move forward and put the past behind you once and for all. NOT because you don’t like your life, but because you know you deserve more - a lot more.

2009 is the turning point you’ll remember for a lifetime, when ‘things changed’ for you. Like turning the pages of a book, you start to write the NEW CHAPTER of your NEW LIFE, as you want to live it. You know this is now possible because you know what you know and that’s enough to get started. You also know that there is stuff you don’t know you know, but since you know it, you’ll soon discover you know you know it and voila! you’ll have a breakthrough to take you to the next level of performance, awareness and maybe even ’sense of being’.

2009 is your ultimate performance, just as though you were in a play, on stage. It’s when you become the person you’ve always known you could be. You step onto the stage on January 1st and COMMAND THE STAGE with your PRESENCE, AURA and CONFIDENCE. You transfix the audience who are your friends, family and colleagues to utter silence and amazement that you have ‘found yourself’ and are ‘being yourself’. The performance starts on January 1, 2009 and lasts a lifetime. YOUR LIFETIME.

2009 is when the calendar switches over and in an instant puts the past behind you. Once and for all, forever. Never to be lived again. A distant memory. A recollection to help guide you in the future whilst remembering only the good and priceless lessons that needed to be learnt to bring you to this point in time. The point in time that is…

2009. Step into it…

Onward and upward!
Marc

Psst! This card was created by the one and only Paul Telling of Melbourne Australia who helps you to visualise and monetise all your sales opportunities by turning boring documents, presentations and speeches into re-usable engaging unique masterpieces that impress your audience and save you time and money!

P.S.
The postscript for today is not 2008, the year that was, but 2009, the year that will be…

Amazing
Incredible
Energizing
Exciting
Fabulous
Challenging
Great
Tumultuous
Chaotic
Effervescent
Enervating
Unbelievable
Believable
Intoxicating
Illuminating
Strengthening
Emboldening
Wonderful
Serene
Romantic
Sexy
Enthralling
Moving
Rhythmic
Acoustic
Kinesthetic
Fantastic
Excellent
Outstanding
Fantabulous
Antimimeticisomorphic
Out-of-the-ordinary
Extra-ordinary
Legendary
Profitable
Expansive
Wealthy
Rich
Cash-filled
Organic
Holistic
Pure
Serene
Sexual
Erotic
Orgasmic
Relaxing
Smooth
Turbulent
Rocky
Textured
Natural
Naked
Vulnerable
Honest
Authentic
Congruent
Whole
Peaceful
Musical
Harmonic
Orchestral
Collaborative
Family
Together
Singular
Independent
Dependent
Balanced
Inspired
Real
Healthy
Sporty
Victorious
Invincible
Gregarious
Alive
Primary
Foremost
Leader
Visionary
Motivational
Inspiring
Insightful
Raw
Unscripted
Revealing
Brave
Courageous
Confident
Entrepreneurial
Adventurous
Secure
Boundless
Limitless
Unrelenting
Enthusiastic
Enchanting
Lyrical
Poetic
Charming
Seductive
Entralling
Captivating
Entranced
Hypnotic
Calm
Oblivious
Connected
Sage
Generous
Philanthropic
Engaging
Enraptured
Silent
Awakened

Here is the Wordle of the list…

http://www.ipaustralia.gov.au/trademarks/fees_index.shtml

Make sure you keep this handy so that it’s where you can find it when you need it!

Onward and upward!
Marc

P.S.

Or just come back to this blog and search for trademark! 

This mistake is MIXING UP SIGNALS AND COMMUNICATIONS that impede, prohibit or delay your sales.

Here’s an example for you: Someone (we’ll call him Frank, not his real name) created a YouTube video about how he goes about meditating and getting inspired to find new business opportunities…

He sells a CONSUMER PRODUCT which has nothing to do with his business process to come up with new product ideas.

It confuses the issue - as I explained at the encore presentation of the Exponential Internet and Business Building Bootcamp, if it doesn’t compress your Pathways To Profit™ don’t use it - it will only LENGTHEN your sales cycle.

Of course Frank has some friends that liked the video - that’s not the point. ONLY ONE PERSON’S OPINION MATTERS…

“Mr or Mrs Market”

That is YOUR PROSPECT OR CLIENT.

I can’t say this often enough - you don’t get a second chance to make a first impression. Use it wisely.

Exponential Marketers understand this and make sure each and every communication ADDS value and creates increasing reciprocity for people to do business with you.

I know these strategies and concepts are fun, but UNLESS THEY COMPRESS your Pathways To Profits™, keep them to yourself.

How you come up with product ideas, inspiration and vision is of NO CONCERN to the buyer - I couldn’t care less when I go to buy a consumable, I want the product and its benefits. I can’t go into the details of Frank’s products because this is NOT about Frank and criticising him in public - it’s about you learning from his marketing mistake and avoiding it.

Onward and upward!
Marc

P.S.

Of course there is a nuance that IF the story ADDS to the cachet, intrigue and personality of the product, you WANT to include it, but there is a fine line that you don’t want to cross.

Ask yourself the following questions:

• “Why would anyone care about this?”
• “How does this ADD to the sales process?”
• “How does this REDUCE the objections to purchase?”
• “How does this INCREASE the chance of them buying?”
• “How does this fit into the positioning and brand I’ve created?”

It’s all about interpretation and perception - the best sounding board is to ask someone who will ‘tell you the truth - not what you want to hear, but what you need to hear…”

If you don’t have someone like this, you’ll want to consider creating a MasterMind Group - one that is educated and informed about Exponential Marketing Strategies.

Otherwise you’re asking vinyl record owners in the 1970s what they want - a vinyl record without scratches and that doesn’t gather dust on the needle - never in a million years would they ask for Internet audio streaming that they can listen to on their iPhone.

That’s why Jack has to be careful who he asks about his YouTube video… Chances are he will get steered down the wrong path because the people he asks don’t know what you know.

An Exponential Mindset is a rare skill - not known to many. That’s what makes it so powerful.

To put things in perspective, I’ll use a squash analogy. I am an A-Grade competitive squash player. Who do you think I ask for advice? Squash players or CHAMPION squash players?

That’s the whole point - be careful where you get your feedback from!

_________________________________________________________________

SUBJECT: I DON’T BLOODY BELIEVE IT “BUT”

Hi Marc,

Thought I had better tell you this because I don’t believe it happened…

On Sunday I was listening to your Tele Conference Call that you sent me and being the Dinosaur that I am I had just woken up & come out of the cave and was trying to get my head around what you were saying, talking about Bundles and it was not until you mentioned the muffin that I understood…

I used to be a Retail Butcher and when ever there was a shop or establishment that was going bad I would offer the owner a deal and tell them I can double their sales and still make profit on the bottom line.

The first thing I would do after cleaning up would be (we used to call them 2 Fors) to start increasing sales by Bundling — I did not know they were called that…

Well yesterday I thought I would give it a go and bugger me dead I nearly doubled my sales in one day… a normal Monday probably would be about $600.00. Yesterday I took in $1,100.00 in one day…

How does it go again? You know something but you don’t know you know it?!?

Something like that…

If you’ve seen my location you would laugh… It is like Fort Knox security grids everywhere.., and the only cost to do that little exercise was 2 bits of butcher’s paper… I don’t know if I am allowed to a say it or not but, Ka-Ching, Ka-Ching.. Ka-BLOODY-CHING!!!

I just thought I would tell you ..  THAT’S AMAZING!

THANK YOU!

Regards,
Peter Wilson,
Oz Cakes.
64 EAST STREET corner of FITZROY STREET in HADFIELD, Victoria
oz.cakes@bigpond.com
Phone: +61393599292
Fax :    +61393599344
Mobile:  0412 103 943

________________________________________________________________________________

When you’re in Melbourne, you want to get out to Peter’s shop… I am sure his pastries are as good as his Exponential Marketing Strategies!

Onward and upward!
Marc

P.S.

If you want results like this - for only $97/month, we’re having a one-time-only Christmas sale with a $2,995 SECRET BONUS GIFT that will knock your socks off, but you have to give us a call on 1800 626 204 to find out what it is.

1. They post signs in places where there is high visibility and no cost:
2. In front of their own business
3. In front of neighboring businesses
4. Train and Bus stations
5. School offices
6. Senior recreational facilities and retirement homes
7. College dormitories — in the community area, hallways and bathrooms
8. School Clubs
9. Churches
10. Other local community clubs and organizations
11. Apartment buildings — in laundry rooms and bulletin boards
12. Community activity centers
13. Grocery stores - local corner stores are the best
14. Shopping malls - Local strip malls are ideal for the niche marketer
15. Car washes
16. Laundromats
17. Condominium complex party centers
18. Hotel and motel lobbies
19. Utility poles - check council ordinance to make sure you’re ‘allowed’ to do this one
20. Counters of public places
21. Meeting convention centers and rooms
22. Construction walls
23. Libraries
24. Union halls
25. Chambers of commerce
26. Medical or professional offices
27. Roller rinks and bowling alleys
28. Waiting rooms at auto repair and tire shops
29. Liquor and convenience stores
30. Company bulletin boards of friends and family
31. Tourist information centers
32. Highway rest stops
33. Factories
34. Their cars — featuring a compelling sign, parked in a conspicuous place
35. On the fences outside a construction site
36. College and high school newspapers and yearbooks (might not be free, but are ‘almost free’)
37. Classified services on the World Wide Web — many are free
38. Classified services on commercial online services — many are free
39. Local entertainment and tourist magazines
40. Community group and association newsletters
41. Small, local newspapers
42. Chamber of Commerce publications
43. Radio talk shows — by appearing as a guest or calling in (I did this, and created a product with the recording = $$$!)
44. A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, “From here it looks like you could use some new underwear.”
45. Project your brand or USP at night onto the side of a building.
46. On your voice-mail message, but please keep it brief!

There you go - FREE Marketing Tips to get your business going and growing — Exponentially!

Onward and upward!
Marc

P.S.

Other FREE Marketing Strategies and Tactics include:

1. Send me a case study example and I’ll publish a blog post and put you and your business in front of thousands for FREE
2. Ask for referrals from your existing clients
3. Go to my Internet Mastery Blog to see FREE Internet strategies!
4. Add your ideas as a comment on this blog!

This list was compiled from an e-mail I received from the original Guerrilla Marketer - Jay Conrad Levinson. If you haven’t read any of his books - get your hands on at least one of them over the holidays… They are a MUST read!

It doesn’t matter what you have to offer - if no one knows about it - no one will buy.

Even if its a total ‘no brainer’…

Imagine saving 10% to 25% on your fuel for a one-time $600 investment PLUS reduce pollution by up to 70% - wouldn’t you buy that in a heart beat?

What about taxi drivers and hire cars? Can you imagine how quickly they would get a payback?!?!

So what’s the point - UNLESS I tell you where you can buy this product, you can’t even consider buying it.

That’s the point.

Bill’s frustrated because he’s got the solution that everyone needs but not enough people are buying - BECAUSE they don’t know he exists…

They also don’t know how quickly they can get their payback - if you KNEW you’d make your money back in 3,000 or 5,000 Kms or 8, 12 or 16 weeks you’d do it right now wouldn’t you?

Especially when you know the price of petrol is only going to go back up!

That’s the lesson for today - (1) People need to know you exist, (2) they need to know WHY they should BUY from you and (3) understand the BENEFITS which in this case is Return On Investment (ROI).

The better you articulate that, the more people will BUY from you.

Onward and upward!
Marc

P.S.

I bet you’re interested to know where you can buy this fuel catalyst… Am I right?

Contact Bill Sheather at www.fitchcatalyst.com.au.

This is NOT a FUEL ADDITIVE, but a catalyst that is installed in your car so you pay only ONCE - additives are an additional on-going cost…

That is part of what you need to articulate as a BENEFIT so people WANT to make the one-time payment for on-going fuel savings…

If you are sitting there with even a small DESIRE TO BUY THIS - you’ve proven the point I want to make. It really doesn’t take much to start MOVING people in the direction you want.

The sooner people buy, the sooner they save money.

If you told people that on average, every day they wait costs then $76 cents or every week costs them $3.48 cents, that puts it in perspective. That’s a free coffee every week or every second day - depending on mileage…

Then there is the whole ‘GREEN’ approach, but that confuses the issue - costs savings are NOT synonymous with saving the planet. Make sure you have only ONE primary message so people are triggered to buy to satisfy that NEED.

Too many people try to give ALL the benefits and therefore confuse the issue and that delays or prevents the sale from happening…

The tell-tale signs are:

“I don’t have time.”

‘I don’t have the money.”

I need to put these objections in contrast:

If those SAME people  who don’t have the time were called by their daughter’s school advising them that she hurt her ankle during gym class and they think it’s bad enough to warrant an X-Ray to confirm a strain and not a broken bone - do you reckon those people would complete their day at the office or drop everything and get her to the hospital right away?

If those SAME people, on their way home from the hospital hit a pot hole and got a flat tyre, do you think they would leave the car on the side of the road until they could afford to pay for the repairs?

Interesting isn’t it?

They would FIND the time and FIND the money…

But when it comes to Business Growth they jump to a REASON before they consider the RESULT…

There are a lot of people struggling out there and one of the ways to succeed in business DURING A RECESSION is to identify the VICTIMS and MARTYRS and stay as far away from them as possible.

Otherwise they will suck every once of energy, enthusiasm and profit out of your business - like vampires.

That being said, once you’ve gotten rid of the profit vampires, the challenge is to identify those OTHER people who are struggling and need a helping hand.

They are the ones who WANT help, but don’t know how to get started.

They are the ones who are SCARED, but still have faith in themselves - they have NOT given up.

They still have FAITH and BELIEF in their abilities to make things happen.

BUT they’ve hit hard times and need a boost, a helping hand.

We don’t do that - BUT…

Yvonne McIntosh of Life Leaders does AND she’s fantastic at creating breakthroughs for people.

Click on the hyperlink to Download Yvonne McIntosh’s 5 Reasons People Procrastinate And How To Avoid Them

Yvonne and I had a quick chat on the phone and I thought you’d want to hear what we talked about..

Click on the hyperlink to Download my ‘Interview’ with Yvonne which reveals how we’ve created a solution for people who want to create personal breakthroughs and get past hesitation and paralysis.

If you find yourself hesitating, worried and uncertain about what your next steps should be, download the PDF and the MP3 file and make the decision to call Yvonne.

We want to help you when you’re ready, willing and eager to grow your business.

When you do have your breakthrough, you’ll know where we are.

We’ll be here waiting for you!

Onward and upward!
Marc

P.S.

Yvonne can do a personal 1:1 breakthrough session over the phone. At the time this was posted, she did the consultation for a one-time investment of $97 to PROVE to you that not only can it be done, but that YOU CAN overcome your paralysis INSTANTLY while ON the phone within the first hour - it’s that powerful!

Imagine getting excited and certain again…

Imagine knowing what you want and ‘going for it’ with clarity, purpose and enthusiasm…

Imagine overcoming all the doom and gloom that out there right now and seeing the POSSIBILITIES instead of the OBSTACLES…

Imagine becoming one of those people who are RESULTS instead of REASONS…

Imagine you can become that person within ONE HOUR…

Imagine that being TODAY/TONIGHT/THIS WEEK/END.

Imagine it BEING YOU.

Go on, make it happen - contact Yvonne at www.lifeleaders.com.au

Sam Kritsokakis of Eskae Jeweller has been on fire since the 2008 Exponential Internet & Business Building Bootcamp.

_______________________________________________________________________________________

Hi Marc,

Just wanted to drop you a quick mail, since the 2008 Exponential Internet & Business Building Bootcamp. I have been ACTIVELY telling my clients when they should be buying from me next using future pacing through story telling.

For example, when a client met with me a few days ago for an engagement ring, I mentioned that after the wedding rings were done, his wife will expect to get an eternity ring, which is given on either the first wedding anniversary, or when their first child is born, which ever happens to come first…

This went down well as she was sitting there with him. Their ring design lends itself to having both a wedding band and an eternity band on either side! The smile on her face stretched to literally double what it was!

It gets better…

I closed a sale today with a client who’s getting married in early December by telling him, truthfully, that it’s tradition to give your wife a wedding day present, traditionally a pair of earrings to match her ring.

My client is not particularly traditional, and as such had his own gift in mind. We decided on a coloured diamond and gemstone band for her other hand. After the wedding bands this is a great up-sell, and something I will keep doing!

Thanks again for the ideas that are increasing my sales one client at a time - the best part is I’m not discounting!!!

Regard,

Sam.

_______________________________________________________________________________________

What can I say?

RESULTS speak louder than words - I LOVE RE$ULT$ like this, don’t you?

Get with the program and join us at the next encore presentation of the 2008 Exponential Internet & Business Building Bootcamp.

If you’re just interested in Exponential Internet Marketing Strategies, then come to the one-day Internet Millionaire Marketing Event on Saturday December 6 in Melbourne.

At the Bootcamp, on day one, we’ll teach you the value of having a Unique Selling Propostion, like Sam’s

ESKAE is the first and only jeweller, to, if you choose, give you a 1 on 1 personalised experience in the comfort of your own home. Our gold medal and multi award winning jeweller will offer you an unlimited design revision service to make sure you are wearing your dream piece of jewellery only designed with  exceptional quality diamonds, gemstones, pearls, 18ct gold and platinum so you are the envy of all your friends, family and colleagues, leaving you feeling like a king or queen.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Want a FREE test drive of Exponential Marketing Strategies? Give yourself a Marketing Autopsy and see how you stack up.

If you want to RECESSION PROOF your business for $17, click here. Consider it a test-drive.

$17 is a drop in the bucket so-to-speak.

I created this product JUST FOR YOU - if you don’t want to invest $17, that says it all, doesn’t it?

I want and can help you RECESSION PROOF YOUR BUSINESS, but you have to do your share - if you keep doing what you’ve been doing, you’ll keep getting the same results.

Sam’s thrilled with the results he’s getting - you could do the same, but you won’t unless you adopt an Exponential Mindset™. That starts with a first step…

Contact me by posting to this blog if you’re interested.

If you don’t know what a H-B Partnership is, your last chance to learn is to attend the Encore Performance of the 2008 Exponential Internet & Business Building Bootcamp in Melbourne in December.

That’s it for today - I’m looking for a short list of partners who want to make 2009 totally friggin’ awesome!

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.

I use the holiday ‘silly season’ to get all my ducks in a row so I’m firing on all cylinders in the new year.

I want to get these projects/initiatives deployed behind-the-scenes while ‘everything shuts down’ so that when it does turn back ‘on’, I’ll be ready with my new partners with marketing guns blazing.

I call it Exponential Gap Management – it’s one of the many skills I teach our Platinum Members.

How to leverage ‘down time’ that everyone else wastes so that you in fact MULTIPLY your productivity without working more.

Sound pretty cool? I think so. In fact it’s called Voluntary Simplexity™ and it’s part of my new Personal Mastery curriculum that will become integral to my new Personal Prosperity Planning System™.

But that’s a discussion for my Personal Mastery Blog.

For now, I’m looking for partners who want to get access to thousands of qualified prospects to grow their business in 2009 as I grow mine.

Today’s picture is worth a 1,000 words…

You know the saying, buy LOW sell HIGH, when would NOW be a good time to buy?

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

You KNOW I’m going to quote this post in X months/years from now…

The FIRST question is “What is your decision-making horizon?”

Of course your second question is “what should I buy?”

That is the million-dollar question that I answer for our Platinum and Diamond Members.

Join the club and get on the wave of EXPONENTIAL RESULTS…

What does investing in the stock market have to do with Business Mastery and growing your business?

Everything - first it’s about having an antimimeticisomorphic Exponential Mindset™ and second, when you GROW your business exponentially, you get CASH that you’ll want to invest that creates an on-going passive income stream…

They are turning paper losses into cash profits.

They are buying on the way down so that if their portfolios have ‘lost’ 10, 20 or even 30% on paper, they HOLD those unimpaired assets and buy MORE of them at a LOWER price. Some people call that dollar cost averaging.

That doesn’t sound very exciting.

Turning paper losses into cash profits is much more enticing, attractive and motivating - don’t you agree?

In these turbulent times, you MUST master your emotions and use every technique you know to maintain and sustain your Exponential Mindset™.

I say this to our Platinum and Diamond Members all the time…

“You have to KEEP RAISING THE BAR because others will gladly lower it for you.”

This has ‘never’ been more important than it is now.

Onward and upward!
Dr Marc Dussault

P.S.
Want to get a little more control right away?

Click here to get better business results with the least amount of effort. At $27 it’s a minimal investment that explains step-by-step how to adopt an Exponential Mindset™ so that YOU control your destiny, instead of everyone else.

You can sense that EVERYONE has an opinion now and it’s stronger than ever - that’s because there is DOOM AND GLOOM and the majority of the population revel in it… The masses cause the hysteria - the cooler, calmer heads prevail. The 5% who are wealthier than the other 95% combined.

YOU decide where your head is at or others do it for you. Think about it…

It’s a fun story to tell with an amazing ending, one that I want for you as well!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Often, it’s the easiest things to do that make the biggest difference. This story is a classic for me BECAUSE my friends and colleagues at the time didn’t do this and well, the results speak for themselves.

You just have to ask yourself a few question:

• What could we do to ‘wow’ our clients?
• What have we been asked in the past that we didn’t or couldn’t do, but could do now to impress and surprise them?
• What would really help our clients?
• What are they struggling with that we can assist them with?
• What was the last time we said ‘no’ to a client? How could we say ‘yes’ instead?

When you come up with one or two ideas, DO THEM and see what happens!

I guarantee you your competitor isn’t doing it.

_______________________________________________________________________________

Hi Marc,
Just thought I’d let you know that I just got off the phone with Nicole from your team. She SAVED me a massive amount of time and headache today!

I finally got onto importing all my leads into Aweber and had a problem with the way the info was laid out in the source code. I just happened to be rung by your office at that moment (about something else) and Nicole took it upon herself to ring someone she knows to find the answer to my problem. She actually rang back five minutes ago, took me through the solution and it’s all done!!

A massive compliment to her customer service! She really didn’t have to do this at all and she did anyway just to save me time!

I just thought you might like to know…

Cheers!

Yvonne McIntosh
Life Leaders International Pty Ltd
3/9-13 Pearson St
Gladesville NSW 2111
Ph. 0401 910 675
www.lifeleaders.com.au

_______________________________________________________________________________

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Yvonne’s Unique Selling Proposition is:

Life Leaders International provides coaching for ambitious business owners just like you who want to grow their business and need to overcome fears, frustrations or a sense of overwhelm that are stopping you from taking action by reprogramming yourself and your business for success using powerful psychological tools such as NLP and practical management expertise to guarantee you freedom to move forward with clarity, confidence and motivation within 6 sessions or less!

Just so you know, Yvonne has been working with our most elite Platinum and Diamond Members unlocking the Exponential Potential™ that lies dormant within everyone.

Yvonne is called on when the someone wants to jump up the success ladder a few rungs at a time.

Contact her at www.lifeleaders.com.au whenever you’re ready to step up to the next level of results. She comes with my personal endorsement – I have seen first-hand the effects she has had with our clients. I am not privy to the confidential discussions – I just judge on RESULTS and she produces oustanding results more quickly than you think is possible.

http://www.empowernetbusinessmastery.com.au/recession/

Take a few minutes to get re-energised and excited about your business - we all need some good news with the emotional roller coaster ride we’ve been reluctantly take on with the Market Meltdown…

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Everyone who signs up for the Recession-Proofing video will also get a ‘Get Paid Quicker’ Audio segment i am going to record early next week. It will be a handful of simple strategies to get your receivables paid up TWICE as quickly and even get people to PAY UP FRONT… Yes, ESPECIALLY in these tough times, it’s possible.

I am currently competing at the World Master’s Squash Championships in Christchurch, New Zealand and chronicling my exploits on my Personal Mastery Blog.

Yesterday’s post discussed the ‘Kryptonite’ phenomenon in sufficient detail that I won’t repeat it here, but there is one additional distinction that I didn’t quite articulate sufficiently that has more to do with business than squash so I will post it here.

You have to be MUCH better to beat a lesser competitor when that competitor is a ’scrappy’ hacker style player. Let me be crystal clear with the squash analogy first - if an unorthodox player wins, he wins.

That’s how the game is played. All points count. Elegant masterful winners as well as off-the-racquet-frame spinning shots that die 1″ above the tin. If you’ve played competitive squash, you know what I’m talking about. The funny grip, the two-foot stance facing the front wall, the inside-out boasts from the weirdest angles…

In business it’s exactly the same - the ’scrappy’ competitor may win a client today, tomorrow and the next day after that, but if you stay the course and improve, you WILL get to the point where you can dictate terms and conditions and set the rules for you to win.

In academic circles, it’s called the ‘terminal degree’ - no, not the degree that kills you (even though it might feel that way!), but the LAST DEGREE you end up with.

There is a similar, but quite different concept in corporate development called the Peter Principle which is not quite where I’m headed with today’s distinction.

THE GOOD NEWS: Every competitor has a point where his/her ’scrappy’ skills won’t take them any further. Most people don’t realise this is the case, but if YOU DO, you can use that and leverage it to YOUR ADVANTAGE.

THE BAD NEWS: You have to be a LOT better to overcome the ’scrappiness’. You can’t just be a little better, you have to be a LOT better.

Case in point - I played a match today that I lost BECAUSE I couldn’t put enough pressure to PROHIBIT my opponent from using his unorthodox shots. I was the BETTER PLAYER TECHNICALLY - but he had a weapon that I couldn’t neutralise.

I wasn’t better enough. Even though that is poor grammar, I’m sure you understand.

With your sales, marketing and product/service delivery, you have to be MUCH BETTER to become the DOMINANT PLAYER in your ’space’ - whatever that may be.

The more specific you are about your niche, the easier it is for you to develop the necessary skills to be ‘better enough’…

There you go - another distinction that if you think about it and APPLY IT can have a dramatic influence on your results as you continue to push…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

A recession is the ’scrappiest’ business cycle there is. Everyone is scrambling to make ends meet, desperation and fear take over pretty quickly.

If you want to know my thoughts on what to do in a recession or what to do to recession-proof your business, click on the hyperlinks. I produced a $17 video that explains it 42 minutes.

Your competitors won’t know what hit them if you do what I suggest in the video!

Buy low, sell high.

Easier said than done.

Today’s article post is courtesy of Mark Richards, a Bootcamp and VIP Program Graduate.

Have you noticed how many people are helping me with these blog posts?!?! Sure makes my job a lot easier!

Bad news a boon for investors: Warren Buffett

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

What this means for your BUSINESS is to keep thinking and acting ANTIMIMETICISOMORPHICALLY.

Don’t do what everyone else is doing - otherwise you will suffer the same fate.

Yeah, I know… Easier said than done - not for our Platinum Members who are being taught what to do to RECESSION PROOF THEIR BUSINESSES and what to do WHILE IN A RECESSION.

In fact, I extracted the 48-minute session from the recent 2008 Exponential Internet & Business Building Bootcamp and have made it available on-line at a never-before offered price of $17. That’s right $17 so you have no excuse.

Click here to find out HOW TO RECESSION PROOF YOUR BUSINESSES and WHAT TO DO WHILE IN A RECESSION.

Watching the video costs $17 - not watching it could cost you a lot more.

The price will go up without advance. Buy it now, watch it when it’s convenient for you.

Due to popular demand, we’re staging an ‘encore presentation’ of the 2008 Exponential Internet & Business Building Bootcamp…

Wouldn’t you like to have such great response that you have to perform ‘encore’ services for your clients and prospects?

Exponential Marketing Strategies produce those kinds of results – making sure you are only selling to people who want to buy from you.

For example, we’re looking for the most committed business entrepreneurs and Internet Marketers who want to out-perform, out-sell and out-market their competitors with the least amount of effort. That’s the KEY for us – to do it creatively, in a fun and inexpensive way so it’s within everyone’s reach. Anyone who wants to learn these strategies can. That’s why we’re successful – we cater and focus our energies on people who want to take home an extra $50,000 to $100,000 this year without working longer hours.

They want, as explained in the YouTube video, to play their ‘A game’ with other like-minded players who have the same outcome. They know that playing with equal strength or BETTER PLAYERS, their game will improve and therefore their RESULTS/REWARDS!

Check out the 3-day, 36-hour Exponential Internet & Business Building Bootcamp…

Onward and upward!
Dr Marc Dussault

P.S.

The Bootcamp is the IDEAL opportunity to get 2009 launched on the right foot - attend, make your plans, fine tune them and launch them in the new year. As Tony Robbins calls it, “new year, new life!”

Plus we have a one-day Internet Millionaire Marketing Bonus Day included!

Sam totally gets the Exponential Mindset™ and he’s been on fire since attending our Bootcamp.

But here’s the thing I want to get across to you today: It takes LESS THAN 60 SECONDS to BUILD CLIENT LOYALTY.

Here’s an e-mail Sam sent me today:

___________________________________________________________________________

On 10/17/2008 10:08 AM, “xxxxxx@bigpond.net.au” <xxxxxxx@bigpond.net.au> wrote:

Hi Marc,
I am still waiting for these guys to get back to me, I just phoned them and the guy I am dealing with is off today.

Sorry for the delay but as soon as I know more I will be in touch.

Thanks
Sam

Sent via BlackBerry® from Telstra
___________________________________________________________________________

I know what you’re thinking - what’s the BIG DEAL?

The BIG DEAL is that I have suppliers I pay THOUSANDS OF DOLLARS who I have to CHASE to find out what’s going on. Sam is sourcing something special and personal for me AS A FAVOUR and he’s treating me like a KING.

If you want TOP NOTCH, PERSONAL, “CONCIERGE-STYLE” style service for that special piece of jewelry - Sam’s the man.

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

I know it sounds silly, but I stopped using a supplier recently BECAUSE he wouldn’t take the 60 seconds to update me - that meant he lost about $15,000 of work PLUS I will NEVER refer anyone to him or his company.

That is even MORE costly than the LOST SALE.

I know this stuff is simple and straightforward - guys like me and Sam aren’t that smart - we need it to be simple and easy!

The reason I created this post is that there is no ‘direct connection’ between the ACTIONS Sam has taken since he attended our 2008 Exponential Internet & Business Building Bootcamp and these sales…

BUT Sam knows something most people don’t.

He KNOWS all about Deepak Chopra’s Exponential Mindset™ philosophy:

“Release yourself from the expectation of the outcome so you can tap into a discontinuity gap in the universe to instantly synchronise with a non-local correlation that will trigger a quantum leap of creativity and innovation to help you manifest infinite knowledge and boundless possibilities enabling a conspiracy of improbabilities that create your ultimate destiny.”

That’s the thing about an Exponential Mindset™ you think and ACT in ways that harness the power of the universe in ways that make you look ‘lucky’…

Funny how ‘luck’ seems to follow some people around whereas others don’t.

Onward and upward!

Marc

P.S.

Interested to get more CASH in the door? I am having closed-door Boardroom Briefings in Sydney and Melbourne. Click here to register to learn how to recession-proof your business.