We have broken down the most powerful business profit growth concepts into 10 advanced monthly workshops. At each workshop, you'll focus on just one key concept to learn exactly how to implement it in your business...

Workshop 1: USP AND GUARANTEES

Most businesses languish because they don't clearly and compellingly articulate WHY their customers, clients or patients should deal with them. They simply wait passively for people to come to them... and they stunt their growth and profits as a result. During this workshop, you will hone your skills in "dimensionalising" who you are as an organisation, and what you stand for. You'll create the seeds of a compelling Unique Selling Proposition (USP) that will set you apart in the marketplace, and make it extremely difficult for you competitors to keep up with you. That will enable you to charge what you're truly worth. No business should operate without a clearly articulated USP... yet most DO! At this workshop, you'll set your course for success in everything you create in your future promotional "collateral". You'll map out some brilliant ideas too, that you and your coach can start to weave throughout every element of your business.

Workshop 2: ADVERTISING THAT WORKS!

Millions upon millions of dollars go down the drain in ineffective advertisements every week in this country by businesses that can little afford this wastage. At this workshop, you'll refine your skills in how to write magazine ads, Yellow Pages ads, brochures and flyers that WORK. You'll learn in greater depth about the 20 times multiplier of headlines, and the 300% multiplier in an effective offer, and how to use copy and graphics to lift readership of your ad by five times. Advertising to the "cold marketplace" is tough. Few get it to work. You will when you've workshopped the most powerful elements of advertising for your own business ads!

Workshop 3: REFERRALS, NETWORKING & CUSTOMER SERVICE

Referral business is the most cost-effective business you can possibly get, and produces the best profiled "A" customers. This workshop will enable you to actually design a top gun referral system for your OWN business on the night. Look at the potential... if you were to generate just one new client or customer from every ten people you have now on your database, by having a referral system in place, your business would grow by 10%, at virtually no cost, and almost effortlessly. Customer service is the next stage once you have generated actual customers. During this workshop you will learn how to develop a suitable plan for the achievement of client goals. You will also discover how to review plans regularly against agreed goals and to communicate results to the customer. Learn how to regularly obtain feedback on service, analyse it and incorporate it into services valued by clients. Shortfalls in customer service are also investigated and strategies for overcoming dissatisfaction will be covered.

Workshop 4: BACKEND MARKETING

Making profits at the front end is tough for most businesses. The "gold nuggets" are typically at the backend... when you make the second sale, the third, the fourth. Or where you introduce new products and services to already qualified clients, and where you make super profits while serving them better, and locking them in to you for the long term. This workshop will take you through the checklists, the communications process and the vital steps to offering value added products and services that will make you massive backend profits at virtually zero marketing costs.

Workshop 5: ADVANCED SALES

The numbers tell the story. As you increase your "conversion rates" by implementing the powerful top gun sales techniques you'll learn at this workshop, and as you put the solid tracking system behind it that we'll show you, your sales will leap off the chart. This workshop gets right down to the nitty gritty of effective sales presentations, and into setting up the success of the sale in advance, so you virtually can't miss... plus gives you simple but powerful telephone selling techniques, scripts, qualifying processes... in fact, virtually everything you need to turn your business into a "selling machine"!

Workshop 6: HOST-BENEFICIARY ENDORSEMENTS

Learn how to create win/win strategic alliances and how to have other successful businesses endorse your product or service to their clients. You'll learn how write a compelling endorsement letter and even promotional fliers outlining your specific offer. These strategies have the potential to multiply your results by five to seven times the average direct mail campaign that you may send to a non-endorsed list! Put some numbers to that... What will that do to your profits, even from the very first campaign?

Workshop 7: TEAM RECRUITMENT

At this workshop, you'll learn how to attract, interview, select and motivate new team members like so-called HR professionals. This will save you thousands of dollars in wasted placement agency fees. Most importantly, it means you will get GOOD people who will be as excited about success as you are, your business to new heights. Good people are the lifeblood of a dynamic, profitable business.

Workshop 8: ADVANCED PSYCHOLOGY & NEGOTIATION

You'll learn how to "read" a client or prospect and massively improve your negotiation skills. You negotiate every day... with outside clients and prospects and with your own people. This workshop will be an invaluable ingredient in your future growth strategies.

Workshop 9: EXIT STRATEGIES

Almost no one thinks about "exiting" their business when they get into it. Yet, having sound, commercially viable plans to exit from your business in the way YOU want to go is vital... whether it is by outright sale, vertical integration, by taking in investors or partners, or through team buy out. This workshop will ensure you secure the maximum capital gain, even if your business is making a loss.

Workshop 10: ADVANCED FINANCE FOR BUSINESS

In this workshop you will gain knowledge on data reconciliation and analysis to ensure statements are accurate and how revenue and cost attributions are compiled on a realistic basis in accordance with standard financial analysis techniques.

You will also learn how to prepare advice about taxation issues and comparisons of alternative options. Also identify how risks, contingencies and future cash flows may be identified and qualified. You'll gain higher level knowledge of mezzanine and capital raising strategies... an absolute must for every person with an eye to producing passive income and new capital to expand their business.